Philosophy INC Grand Opening Orlando, Florida
The first official Philosophy INC event was a grand opening ceremony in an abandoned complex near Lake Formosa in Orlando, Florida. I just wanted it to be a fun and absurd activity so I painted a big Coming Soon sign, served wine and cheese, and had an American flag just to complete the picture. Elements of future Philosophy INC activities were there: Officialdom but also absurdity.
I remember it being incredibly hot that day- If you look at my pants in the photo below you can see sweat coming through the fabric.